How to Make Educational YouTube Videos: Expert Guide

6 min read
November 13, 2023
April 9, 2024
Andrew Kozik
Reviewed by
Helena Raise
July 8, 2024
April 9, 2024


YouTube has become a go-to destination for free learning and development. With billions of hours of content consumed, it offers immense opportunities for creators to share educational videos that inform and inspire audiences.

This comprehensive guide covers proven techniques for developing outstanding educational YouTube videos that engage viewers and deliver value. We’ll explore ideal formats, production strategies, promotion tactics, and key principles to master. Follow our tips to create lessons that attract and enlighten learners worldwide. Let’s get started!

Choosing the Right Educational Video Format

Selecting the optimal format tailored to your topic and teaching style is crucial. Consider these popular options:

Talking Head Videos

Record lectures, lessons or tutorials directly on-camera. Allows personal connection.

Screen Recordings

Capture your screen to demonstrate processes and workflows.

Slideshow Presentations

Record voiceover narration over slide decks to communicate key concepts.


Use illustrated motion graphics to explain complex ideas creatively.

Whiteboard Style

Sketch concepts and diagrams as if on a whiteboard for informal vibe.

Live Action

Film real-world footage like experiments to showcase ideas visually.

Match formats to your teaching style for maximum impact.

Developing Educational Video Content That Engages

Craft lessons that captivate and inform viewers using these techniques:

Outline Learning Objectives

Clarify specific skills/knowledge students should grasp. Align content accordingly.

Chunk Content into Segments

Divide longer lessons into modular sections focused on individual concepts.

Use Relatable Examples and Visuals

Connect topics to real-world applications through stories, demos and graphics.

Repeat Key Points

Reiterate core takeaways multiple times throughout videos for reinforcement.

Use Text and Image Overlays

Reinforce concepts mentioned in voiceover narration with synchronized on-screen text and graphics.

Add Interactive Elements

Prompt viewers to click links or answer questions to boost active involvement.

With remarkable content, it's time to maximize discoverability.

Educational Youtube Video Graphic Image

Optimizing Videos to Increase YouTube Visibility

Employ these best practices to boost educational video visibility:

Concise, Keyword-Optimized Titles

Use core search terms viewers are likely using but keep titles under 60 characters.

Detailed Video Descriptions

Elaborate on video lessons within the 5000 character description field including relevant keywords.

Eye-Catching Custom Thumbnails

Create custom thumbnails that represent videos well and prominently convey topics.

Tags for Searchability

Research and apply keyword tags so videos surface for relevant topic searches.

Playlists for Organization

Group related videos into playlists titled by course/subject for easy navigation.

Cohesive Channel Branding

Consistent logos, colors and style across videos reinforce channel identity.

Optimized metadata and branding drive discovery by both algorithms and viewers.

Promoting Educational Videos Effectively

Distribute videos across platforms to maximize reach:

YouTube Playlists and Recommendations

Enable video suggestions to direct viewers to related lessons after finishing videos.

Social Media

Share educational videos on Facebook, Instagram, Twitter, LinkedIn and relevant niche communities.

Collaborations with Educators

Ask fellow educators to embed or recommend your videos in their courses and communities.

Influencer Partnerships

Relevant influencers may be open to featuring or promoting your educational content.

Forums and Groups

Share videos on active learning-focused forums, subreddits and Facebook groups.

Educational Platforms

Repost lessons on niche education-specific platforms like Skillshare for added reach.

Spread educational lessons far and wide for maximum collective impact.

Analyzing Educational Video Performance

Key metrics to monitor success include:

Views and Traffic Sources

Assess total views and traffic origins like suggested videos, search, social and channels driving viewers.

Audience Retention

Review audience retention reports to see when viewers are dropping off to refine engagement.

Percentage Viewed

High percentages viewed indicate videos hold audience attention throughout their duration.


Comments provide direct qualitative feedback on what resonated or needs improvement.

Subscribers Gained

Subscriber conversions show you're building an audience. Review traffic sources influencing subscriptions.

Continuously analyze metrics to shape educational video strategy.

Youtube Studio Dashboard

Developing an Efficient Video Production Process

Systemization streamlines creating high-quality educational videos at scale:

Establish a Content Calendar

Plan videos and production timelines in advance rather than ad hoc to enable consistency.

Leverage Video Templates

Templates accelerate editing by standardizing styles, graphics, animations and more.

Utilize Saved Brand Assets

Maintain a shared library of logo intros, backgrounds, icons and b-roll for easy reuse.

Collaborate Across Teams

Ensure smooth workflows between creators, reviewers, voiceover talent and promotion teams.

Refine and Iterative

Use performance data and audience testing to continuously improve video strategy.

Work smarter not harder! Systemization enables focus on educational substance.

Master Educational Video Creation from Start to Finish

Follow this robust framework:


  • Clarify learning objectives
  • Outline lesson content
  • Script voiceover narration
  • Storyboard visuals


  • Film instructor footage
  • Animate complex graphics
  • Capture relevant b-roll/examples
  • Record voiceover audio


  • Refine editing pace and flow
  • Enhance video/audio quality
  • Insert overlays/interactive elements


  • Upload to YouTube
  • Promote on social media
  • Embed on education platforms
  • Collaborate with influencers


  • Track views, likes and comments
  • Analyze audience retention
  • Review traffic sources
  • Continuously optimize efforts

Let this framework guide your educational video efforts. Time to start sharing knowledge!

Streamline Video Creation with Screen Story

Creating polished educational videos for Youtube from scratch can be time-consuming and technically challenging. This is where Screen Story provides invaluable production support.

Screen Story is innovative software that automates the screen recording and editing process for Mac users. Its intuitive interface lets you easily capture on-screen activity as engaging, professional-grade footage.

Smart built-in features like automatic zooming, cursor highlighting and screen panning dynamically guide the viewer's focus to key learning moments without any complex manual editing required. Screen Story empowers educators to focus efforts on curriculum design rather than technical hurdles.

For educators looking to integrate more interactive video lessons, Screen Story eliminates friction. The automation enables rapidly producing high-quality educational videos at scale without the typical pain points.

See how Screen Story can unlock your educational YouTube video potential and connect with modern learners through multimedia. Download now and make content creation easy.



YouTube provides immense opportunities to educate modern learners through video. This guide equips you to grab attention, clearly explain topics, promote effectively and analyze performance. Now you can develop lessons that attract audiences hungry for knowledge. Let's start spreading ideas and inspiring minds!


What equipment do I need to make YouTube educational videos?

At minimum, a decent mic, camera, and editing software. For quality results, invest in good lighting, high-resolution cameras, pro mics and tools like teleprompters.

How do you get viewers for educational YouTube videos?

Optimize SEO including titles, descriptions and tags. Promote across social media, forums and influencers. Make content easily digestible and engaging for the platform.

What length should an educational YouTube video be?

Typically 5-15 minutes. Videos under 10 minutes see higher average view duration. Break up anything longer into a series while utilizing milestones like summaries to maintain engagement.

How do I make an educational animation video?

Use dedicated animation software like Vyond, Adobe After Effects, or tools in Adobe Creative Cloud. Focus on clean, minimalist visuals and pair with clear narration.

What topics are best for educational YouTube videos?

Trending topics people are searching for information on like science, technology, history and niche skills/hobbies. Educational videos succeed by teaching viewers what they want to learn.

Create stunning videos with Screen Story

Record your screen with audio and create stunning videos without editing skills. Screen Story applies the best design patterns to the video automatically.

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